Writing

Notes from the build.

Product news, engineering stories, and how we're building AI you'd actually trust with your phone line.

Jun 8, 2026

Launching Octa Voice: the omnichannel AI platform we wanted to use ourselves

Why we built one brain across voice, chat, SMS, and WhatsApp — instead of a chatbot bolted to a voice bot bolted to an SMS bot. Plus the tradeoffs we made along the way, and what's coming next.

Product launch

Oct 19, 2026

Why we switched our pricing after a $430 invoice

A one-sided ledger, a Cartesia bill that didn't match reality, and the pricing refresh that followed. The honest story behind our October plan changes.

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